Julian Cole Strategy Finishing School Course [Instant Download]
1️⃣. What is Strategy Finishing School:
Julian Cole Strategy Finishing School teaches you how to become a professional strategist through practical frameworks and real-world examples.
The program includes 80+ video lessons that cover strategy fundamentals, research methods, and leadership skills.
Over 2,000 strategists from Google, Netflix, and Facebook have used these frameworks to advance their careers and lead strategic projects with confidence.
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2️⃣. What you will learn in Strategy Finishing School:
Strategy Finishing School teaches you proven methods to become a successful strategist. Here’s what you’ll learn:
- Strategic Foundation: Master core strategy methods used by top brands like Google and Netflix
- Research & Insights: Learn how to find and validate insights that drive business results
- Communication Planning: Create effective campaign strategies and write compelling creative briefs
- Leadership Skills: Learn to handle agency politics and lead strategy teams
- Business Impact: Measure advertising success and show clear results
- Advanced Strategy: Build strong brand strategies and implement business plans
The course shows you how to use these skills in real work situations, helping you grow from a beginner strategist to a strategy leader.
3️⃣. Strategy Finishing School Course Curriculum:
The Strategy Finishing School curriculum covers everything you need to become a successful strategist. Each module builds on the previous one, taking you from basics to advanced leadership skills. The course curriculum includes:
- Section 1: Strategy Fundamentals
- Section 2: Research
- Section 3: Insights
- Section 4: Briefing
- Section 5: Brand Strategy
- Section 6: Communications Planning
- Section 7: Advertising Effectiveness
- Section 8: Business Strategy
- Section 9: Diplomacy
- Section 10: Management
- Section 11: Selling Strategy
- Section 12: Professional Development
- Section 13: Webinars
- Section 14: Creative Briefing
- Section 15: Framework Factory
- Section 16: Transfer From Account Management To Strategy
- Section 17: Planners Template
- Section 18: Platform Playbook
- Section 19: Strategy Fundamentals (2021 – Archive)
- Section 20: Strategy Kick-Off Toolkit
Whether you’re just starting or want to advance your strategy career, these modules give you the skills and tools you need. Everything is taught step-by-step with real examples you can use right away.
4️⃣. Who is Julian Cole?
Julian Cole is a strategy consultant who creates successful campaigns for Apple, Facebook, Disney, Snap, and Uber.
He was Head of Communications Planning at BBDO and BBH New York, where he led award-winning work for PlayStation, Bacardi, Pepsi, Google, and Coca-Cola.
In 2019, Julian started Strategy Finishing School (formerly Planning Dirty Academy) to teach practical strategy skills. He has trained over 3,000 strategists using real-world examples and proven frameworks.
He now helps strategists worldwide learn the same methods he used at top agencies to create successful campaigns for major brands.
5️⃣. Who should take Julian Cole Course?
The Strategy Finishing School is perfect for professionals looking to master strategic thinking and advance their careers. This course is ideal for:
- Career Transitioners who are moving into strategy roles from other disciplines
- Current Strategists seeking to strengthen their foundations and advance their careers
- Agency Professionals working with creative teams and needing strategic frameworks
- Brand Managers looking to develop comprehensive strategic thinking skills
- Marketing Professionals wanting to enhance their strategic planning abilities
Whether you’re new to strategy or looking to level up your skills, this course provides the tools and frameworks needed for success.
6️⃣. Frequently Asked Questions:
Q1: How much can strategists earn?
Entry-level strategists earn $60,000-80,000 annually. With 3-5 years experience, strategy directors make $120,000-150,000. Head of Strategy roles at major agencies or brands can earn $200,000+. Consulting strategists often charge $1,500-3,000 per day.
Q2: What makes a good strategic insight?
Strong insights combine customer truth, brand opportunity, and market gaps. They should be surprising, actionable, and backed by data. Top strategists spend 40% of their time on research and insight development to find these game-changing opportunities.
Q3: How do I transition into strategy from another role?
Start by learning strategy fundamentals and frameworks. Take on strategic projects in your current role. Most successful strategists spend 6-12 months building strategic skills while working. Focus on research methods and insight development first.
Q4: What’s the fastest way to learn strategy?
Focus on three core areas: insight development, communications planning, and strategic frameworks. Study successful case studies from major brands. Practice writing strategic briefs – most senior strategists write 2-3 briefs weekly.
Q5: How do strategy consultants differ from in-house strategists?
Strategy consultants work across multiple clients and industries, charging $1,500-3,000 daily. In-house strategists focus deeply on one brand but handle more implementation. Both roles need strong strategic thinking and presentation skills.
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